HDM profiles Aqua-Step in partnership with KRC Genk
KRC Genk and HDM will start a new collaboration for the 2022-2023 season. With the new partnership, HDM is putting the spotlight on the new Aqua-Step SPC product collection for interior and exterior finishing. HDM is another leading Limburg company joining the KRC Genk business community.
“I’m very proud to welcome this new partner to our club. A company that innovates and invests in its own region. Moreover, HDM believe in the power of sports sponsorship, which makes us even more enthusiastic. I look forward to writing a success story together.” says Stephan Poelmans, Strategic Partnership Manager at KRC Genk.
Ann Schepers (CFO HDM): “KRC Genk is a dream partner for us in the region. Many of us have been following the team for years, and have enjoyed the successes – and suffered during the low points. We are inspired by the club’s commitment and dedication, especially towards the community and fans. We look forward to integrating the partnership into our strategy and marketing policy.”
HDM NV produces and distributes innovative and circular solutions for interior and exterior finishing. HDM has been located in Peer, Belgium since 1989 and supplies products throughout Western Europe from an 18,000 m² warehouse. HDM will be the first in Western Europe to produce the relatively new SPC sheet material, Stone Polymer Composite, under the brand name Aqua-Step. The properties (100% waterproof, sustainable, circular, simple and quick installation) make Aqua-Step products extremely interesting for floors, walls and façade cladding.